The Story

This is a simple little project that my friend paid me to do.

My friend was starting a travel agency, and needed a logo to help brand himself better to his customers. That's where I came in, and created a logo that he is now proud to use in his business.

Peak Travel LLC

Peak Travel LLC is an independently owned travel agency that seeks to provide quality travel solutions for you - without breaking the bank. Although they are a professional business, Peak Travel LLC also strives for authenticity, giving their customers the best options for their individual needs. Your trust is their utmost priority, and they don't wish to break it.

Name / Tagline / Client

NAME - Peak Travel LLC.
TAGLINE - Travel at its Peak.

Target Audience

Young folks who want to travel.
People who need affordable options.
People who value authenticity, honesty, and trustworthiness.

Deliverables

The client only really wanted a logo, so I gave him a few variations.

Goals & Objectives

The logo must feel authentic.
The logo must be bold and stand out among others.
Overall should make Peak Travel's clients think, "Yeah, this looks like the best option for me."

Visual Direction

COLOR PALETTE - bold hues that contrast well while still feeling authentic.
STYLE - Simplistic without feeling corporate.
IMAGERY - Mountain peak is the primary focus, with ideally several forms of travel on the logo.