The Story
I decided to start this project as an exercise to build my skills and portfolio, and I can't be more happy with where the project went.
As an experiment for this project, I used ChatGPT (acting as a client) to create a project brief at random, then designed the desired request as a full fledged product ready to be used in marketing and advertising.
The result is as follows below:
Draft: Neon Eclipse
Neon Eclipse is a one-night immersive arts and music festival celebrating the collision of technology and creativity. Featuring live performances by experimental electronic artists, interactive digital art installations, holographic sculptures, and AI-driven visual showcases. The event targets young creatives, tech enthusiasts, and art-forward individuals looking for cutting-edge experiences
Name / Tagline / Client
- NAME - Neon Eclipse: Future Arts Festival
- TAGLINE - Where Light Meets the Unknown
- CLIENT - Aurora Nexus Productions
Date, Time, and Location
- DATE - Saturday, November 15, 2025
- TIME - 4:00 P.M. to 12:00 A.M.
- LOCATION - The Chromatic Dome, Downtown Los Angeles
Brand Identity
- Orderly rebelion
- Excitement for the future
- Technological and artistic progressiveness
Deliverables
Client needs promo material to go on multiple forms of media and advertisements, including:
- Posters
- Bus Stops
- Billboards
- Social Media
- Merch
Goals + Objectives
- Must feel futuristic and energetic, with a sense of mystery and spectacle.
- Bold typography and dynamic visuals are encouraged.
- Bold typography and dynamic visuals are encouraged.
- Should work both digitally and in print formats.
Target Audience
- Young Creatives
- Tech enthusiasts
- Art-forward individuals
- People looking for cutting edge experiences
Visual Direction
- COLOR PALETTE - Vibrant neons (electric blue, magenta, cyber yellow) on a dark background.
- STYLE - Sleek, minimal but high-impact, with hints of glitch effects, holographic textures, or abstract geometry.
- IMAGERY - Think digital eclipse, merging organic and technological elements.
The Process
The primary styles I took for inspiration were from brutalism, cyberpunk, ethereal and cybercore poster designs. Further along the process, I formed my own style for this project that took some elements from each to create a more unique visual identity.
The Results
Logo + Wordmark
Poster / Bust Stop Sign
Social Media Posts
Triple Poster Design
Billboard
Direction Sign
Merch
